Design · Technology · Enterprise AI

Winton Choi

Founder, FashionStyle.ai · Enterprise AI · former GM & Head of AI, Activation

AI Leader

A digital and AI leader with 25+ years connecting luxury brand work, platform delivery, and practical AI tools — 15 years with Activation Group, most recently as General Manager & Head of AI at Activation Digital.

Founder and Advisor

Now building owned AI products — FashionStyle.ai and Taily — and advising businesses on enterprise AI: assistants, agents, and AI-assisted delivery that ship.

Career

2026 — now
Founder & Principal AI Consultant
Independent AI Practice
United Kingdom. Advises and builds applied AI for clients — opportunity discovery, model selection, agentic systems, and MCP integration layers.
2023 — 2026
General Manager & Head of AI
Activation Marketing Ltd.
Hong Kong. Owned the company's AI strategy, founded and led its AI centre of excellence, and set AI governance across creative, finance, HR and legal.
Until 2023
Digital Director — Founding Team, Digital Division
Activation Group
Shanghai. Joined at under 20 employees and built the digital division from zero into a full-service P&L, reported as Digital & Communication Services at the group's HKEX listing (9919.HK) in January 2020. Delivered work for LVMH, Estée Lauder, NIKE, New Balance, LOEWE, Michael Kors, Lacoste, Kate Spade, Marc Jacobs and Chloé.
2008 — 2010
Chief Technology Officer
Cayie Cultural Communication
Shanghai. Early-stage venture; built social networking systems, entertainment portals and an e-commerce platform, leading a 10-person team.
Until 2008
Chief Technology Officer
Famento Inc.
Shanghai. Early-stage start-up; owned system architecture and technology selection, contributed to business strategy.
1999 — 2007
IT Director
Cycom Technology Ltd.
Hong Kong · Shenzhen · Shanghai. Delivery, engineering support and presales for online marketing and web-analytics solutions, including Coca-Cola China portal, Moët Hennessy Asia-Pacific B2B/B2C, and Hong Kong Towngas iCare portal.
1997 — 1999
Assistant Software Development Manager
Veridata Ltd.
Hong Kong. Led a 10-developer team delivering a courtroom voice-recording management system.